Why Staging Works
We know you’re tempted to sell your house “as is,” (we would be too) but…
- Research has shown that a 1-3% investment in
staging will result in a 10% ($60,000 on a $600,000 house) return.* (Inhabit beats that average: the average selling price of our
staged houses in DC is 11% more than comparable
survey by Coldwell Banker Real Estate Corp. found that staged homes spend half
the time of non-staged homes on the market.** (Inhabit
beats that: our average days on the market in NW DC is 76% lower than comparable properties!)
- Because staging results in substantially less
days on the market and raises offers significantly, you can avoid price
reductions. Trulia states that the average price reduction during the listing
period is 9% for homes under $2M*** compared to staging costs which are usually
between 1% - 3%.
Do I really need to stage my home?
The answer is…yes! Our realtor clients recommend staging for two reasons: The first is that a staged home results in better photos. Photos are your home’s currency online, and the more appealing they are, the more views your listing will receive. A new listing gets three times more views in its first week on the market than at any time after that, so first impressions really matter. This is why launching your home fully staged is more effective than waiting to “see how it goes” and investing in staging when the home doesn’t sell.
Staging is visual merchandising for your house so that you can sell it for more money. Car commercials show cars winding along scenic coastal highways or cruising through trendy cities - not sitting in a dark garage. Visual cues are persuasive for car buyers and home buyers alike so home buyers get excited walking into a house that looks like the cover of a design magazine and that results in higher offers.
Secondly, staging allows buyers to understand how they would actually live in the home. The typical person shopping for a home isn’t a trained designer and won’t naturally envision how an empty space could function.
Staging can also help overcome challenges such
as odd angles or demonstrate how creating “zones” within a small space make it
more functional than it may appear when vacant.****